Purpose and Leadership

An effective board develops and promotes the purpose of a company, and ensures that its values, strategy and culture align with that purpose.

PYL’s current Vision and Purpose is underpinned by the six Corporate Values detailed below

The Company’s purpose and values inform expected behaviours and practices throughout the organisation and are integrated into the business functions and operations. A healthy culture is vital to the Company’s competitive advantage and long-term value. The Board, Shareholders and Management are committed to embedding the desired culture in the Company.

The Princess Vision and Purpose

PYL’s primary objective is to be an authentic, sustainable and profitable luxury yacht brand offering an exceptional ownership experience for our customers.